ARAH | SUMMER FESTIVEARAH was House of Masaba’s festive campaign rooted in celebration, symbolism, and visual richness. Designed to capture the energy of the festive season, the campaign balanced bold colour, ornamentation, and storytelling—reflecting the brand’s playful yet elevated aesthetic.
As part of the creative process, I worked across the campaign’s visual language, shaping graphic elements and layouts that translated the festive narrative across platforms. The focus was on creating a cohesive identity that felt celebratory and modern.

client
House of Masaba
DELIVERABLESSocial Media | Editoral Layout
TEAMJanus Mazarello, Diya Colaco

Social Media
Editoral LayouT 
SERVICES

GRAPHIC DESIGN
FASHION STYLIST
ILLUSTRATION
Packaging
Art Direction
Brand Strategy
SOCIAL MEDIA
MOTION DESIGN
UX/UI Design
INSTAGRAM
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