JANUS MAZARELLO
Masaba Fine JewelleryThis collaboration brought together two distinct creative worlds — House of Masaba’s bold visual identity and Amrapali’s refined jewellery craftsmanship. The collection reimagined Masaba’s signature mascots in 18K gold and gemstone-rich forms, transforming playful brand icons into modern heirloom collectibles. It marked a moment where the brand expanded its language, finding a new expression in fine jewellery while staying rooted in its familiar symbolism and storytelling.
My role focused on shaping the campaign’s visual narrative across digital platforms—crafting social content, web assets, and launch-focused communication that introduced this new chapter of the brand. The goal was to translate the collection’s spirit into a cohesive digital story that felt elevated, contemporary, and unmistakably Masaba.clientHouse of Masaba
DELIVERABLESSocial Media | UI/UX | Editorial Layout
TEAMJanus Mazarello, Diya Colaco
The campaign “Identity Crisis” unfolds as a layered narrative, exploring House of Masaba’s playful yet introspective evolution. It reflects the brand’s growing self-awareness as it steps into a renewed identity, while remaining anchored in its signature visual language and storytelling. By honouring where it began, the campaign acknowledges the brand’s shifting narrative—openly embracing change as part of it’s creative truth. As it moves boldly into a new chapter, “Identity Crisis” examines the transformation of identity itself, celebrating reinvention as an essential act of growth.
The campaign also highlights the brand’s unmistakable quirks and expressive personality, bringing them forward through bold visuals and experimental design.It celebrates fashion as personal expression, inviting people into House of Masaba’s evolving world—one rooted in its heritage yet open to reinvention.SOCIAL MEDIAUI/UXeditorial layout

SERVICES

GRAPHIC DESIGN
FASHION STYLIST
ILLUSTRATION
Packaging
Art Direction
Brand Strategy
SOCIAL MEDIA
MOTION DESIGN
UX/UI Design
INSTAGRAM
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